YSL Beauty
YSL Beaute's key challenges are around increasing sales in the US and Europe, continuing to build momentum in China, and boosting market share over the next 3 years.
Role
Midweight Designer
UI Design
Prototype
Omnichannel Ideation
UX & UI
Content
Research
Challange
YSL Beaute's key challenges are around increasing sales in the US and Europe, continuing to build momentum inChina, and boosting market share over the next 3 years.
Approach
Aligning YSL Beauty’s global markets started with a single vision. We set the direction for the entire omnichannel experience across key markets, mapped through a comprehensive Customer Experience (CX) map that mapped out every interaction and touchpoint across the customer lifecycle.
The ambition was a journey with no seams. Online and offline, digital and physical, all reading as one brand experience.
Our research surfaced the moments that mattered most for satisfaction and loyalty. Those moments became a blueprint, feeding into further streams of work and guiding immersive, personalised experiences for YSL Beauty’s diverse audience.
