ABOUT
Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.
Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.
During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10. I also immersed myself in the Lycra brand, setting and designing a new look and feel while overseeing the design system and delivery.
In addition, I’ve contributed to various pitches, including YSL Beauty, Avon, and The FA, where I helped ideate new areas of opportunity.
CLIENTS
CAPABILITIES
Product design has been at the core of my experience for the past six years. From UX to UI, I’ve helped design end-to-end experiences, created flexible components and been hands-on with design as well setting up and overseeing design systems. I also collaborate closely with developers to ensure everything is implemented exactly as designed.
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From blank pages to established brands, I translate strategy and brand values into experience principles that define a brand’s look and feel. I collaborate closely with ECDs and CDs to shape the creative direction, and take ownership from concept through execution.
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Motion has been a consistent thread throughout my career, from university to today's work. I use it to create bespoke interactions, define behaviour, and establish motion principles grounded in the brand values.
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With experience across pitches and areas of opportunity or provocations, I proactively generate relevant ideas based in customer insights and personal experiences, translating them into meaningful digital experiences.
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WHAT INSPIRES ME
Fashion
Photography
Editorials
Sweden
Home
EXPERIENCE
VML (ex-Wunderman Thompson)
• Senior UI Designer
• Midweight UI Designer
Accenture Song – Jaguar Land Rover
Junior Digital Designer
ThirtyOne
Junior Digital Designer
We Are Carve
Junior Digital Designer
We Are Carve
Content Creator
991 NetPrint
Graphic Designer
NasTintas
Graphic Designer
