DAVID AMORIM
Contact Me
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I’m a London based Senior Digital Designer, crafting digital experiences for people. My work spans across creative direction & product design from conceptual phase to delivery and ongoing support.
I’m a London based Senior Digital Designer, crafting digital experiences for people. My work spans across creative direction & product design from conceptual phase to delivery and ongoing support.
I’m a London based Senior Digital Designer, crafting digital experiences for people. My work spans across creative direction & product design from conceptual phase to delivery and ongoing support.
About
About
My creative journey began the moment I decide to leave Portugal behind.
Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.
Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.
During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10. I also immersed myself in the Lycra brand, setting and designing a new look and feel while overseeing the design system and delivery.
In addition, I’ve contributed to various pitches, including YSL Beauty, Avon, and The FA, where I helped ideate new areas of opportunity.
Outside of work, I enjoy trying and learning new things, from producing music, to learning how to climb. I also spend my time gaming, going to the gym, and taking drum classes.
My creative journey began the moment I decide to leave Portugal behind.
Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.
Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.
During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10. I also immersed myself in the Lycra brand, setting and designing a new look and feel while overseeing the design system and delivery.
In addition, I’ve contributed to various pitches, including YSL Beauty, Avon, and The FA, where I helped ideate new areas of opportunity.
Outside of work, I enjoy trying and learning new things, from producing music, to learning how to climb. I also spend my time gaming, going to the gym, and taking drum classes.
What inspires me
What inspires me
Exhibitions (hover me)
Home
Photography
Editorial
Fashion
Sweden
Exhibitions
Home
Photography
Editorial
Fashion
Sweden
What's next
What's next
I want to go deeper into the work that shapes how a brand is perceived and experienced. Not the logo, but the whole world around it.
Not the logo, but the whole world around it. Campaigns, spaces, editorial, product, partnerships. The full picture, from the first strategic question to how it comes to life across every moment.
I want to go deeper into the work that shapes how a brand is perceived and experienced. Not the logo, but the whole world around it.
Campaigns, spaces, editorial, product, partnerships. The full picture, from the first strategic question to how it comes to life across every moment.
I want to go deeper into the work that shapes how a brand is perceived and experienced. Not the logo, but the whole world around it.
Not the logo, but the whole world around it. Campaigns, spaces, editorial, product, partnerships. The full picture, from the first strategic question to how it comes to life across every moment.
Capabilities
Creative Direction
From blank pages to established brands, I translate strategy and brand values into experience principles that define a brand’s look and feel. I collaborate closely with ECDs and CDs to shape the creative direction, and take ownership from concept through execution.
– Art Direction
– Create and define experience principles
– Photography Direction
– Translating brand values to experience
– Photography Direction & Plan Shoot
– Collaboration across strategy, creative directors, art directors and copywriters
– Presenting through a cohesive narrative
– Toolkits
– Storyboard
Creative Direction
From blank pages to established brands, I translate strategy and brand values into experience principles that define a brand’s look and feel. I collaborate closely with ECDs and CDs to shape the creative direction, and take ownership from concept through execution.
– Art Direction
– Create and define experience principles
– Photography Direction
– Translating brand values to experience
– Photography Direction & Plan Shoot
– Collaboration across strategy, creative directors, art directors and copywriters
– Presenting through a cohesive narrative
– Toolkits
– Storyboard
Product Design
Product design has been at the core of my experience for the past six years. From UX to UI, I’ve helped design end-to-end experiences, created flexible components and been hands-on with design as well setting up and overseeing design systems. I also collaborate closely with developers to ensure everything is implemented exactly as designed.
– App & Web Design
– Prototype for User Testing
– Design System
– From concept development to delivery
– Ecommerce Platforms
– Editorial Design
– QA
– Working collaborative with developers
Product Design
Product design has been at the core of my experience for the past six years. From UX to UI, I’ve helped design end-to-end experiences, created flexible components and been hands-on with design as well setting up and overseeing design systems. I also collaborate closely with developers to ensure everything is implemented exactly as designed.
– App & Web Design
– Prototype for User Testing
– Design System
– From concept development to delivery
– Ecommerce Platforms
– Editorial Design
– QA
– Working collaborative with developers
Motion
Motion has been a consistent thread throughout my career, from university to today's work. I use it to create bespoke interactions, define behaviour, and establish motion principles grounded in the brand values.
– Define Motion Principles
– Integrate motion as part of Design System delivery
– Micro interactions
– Social Media
– Presenting
– Using 3D to create bespoke interactions
Motion
Motion has been a consistent thread throughout my career, from university to today's work. I use it to create bespoke interactions, define behaviour, and establish motion principles grounded in the brand values.
– Define Motion Principles
– Integrate motion as part of Design System delivery
– Micro interactions
– Social Media
– Presenting
– Using 3D to create bespoke interactions
Ideation
With experience across pitches and areas of opportunity or provocations, I proactively generate relevant ideas based in customer insights and personal experiences, translating them into meaningful digital experiences.
– Rapid prototyping
– Creative Research
– Quick ideation to support pitch decks, provocations, areas of opportunities
– Storyboard
– Design concepts online and offline
– Using AI to bring concepts to life - POS, Interactive Walls and other experimental installations.
Clients
Clients
Jaguar Land Rover
Tanqueray Nr10
YSL Beauty
Lycra
Perfect Moment
Moncler
Boots No7
Riley Studio
UK Black Pride
PrideInLondon
Malts.com
Skingredients
The Storey App
GeHealthcare
Samsung
Alite
Fell&Scar
Jax Coco
Untangle Grief
Experience
Experience
Current
VML [2023 – Present]
Senior UI Designer
Midweight UI Designer
Past
Wunderman Thompson [2023 – 2024]
Part of VML from January 2024
Accenture Song [2022 – 2023]
Junior Digital Designer
ThirtyOne [2020 – 2022]
Junior Digital Designer
WeAreCarve [2019 – 2020]
Junior Digital Designer