David Amorim – Senior Designer

Senior Designer | Creative Direction

About

I’m a digital designer based in London. My creative journey began the moment I left Portugal.

Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.

Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.

During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10.

I’m a digital designer based in London. My creative journey began the moment I left Portugal.

Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.

Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.

During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10.

I’m a digital designer based in London. My creative journey began the moment I left Portugal.

Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.

Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.

During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10.

I’m a digital designer based in London. My creative journey began the moment I left Portugal.

Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.

Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.

During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10.

I’m a digital designer based in London. My creative journey began the moment I left Portugal.

Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.

Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.

During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10.

I’m a digital designer based in London. My creative journey began the moment I left Portugal.

Over the past six years, I’ve worked across teams of varying sizes, gaining hands-on experience across multiple disciplines. I started in a small production team, where I combined filming, editing, motion, and design to craft engaging stories for clients’ social media platforms.

Today, my work spans product design and motion, with a focus on elevating brands through a luxury lens. I place a strong emphasis on diversity and inclusivity, using art direction, photography, and video to create emotionally and culturally resonant work.

During my time at VML, in less than two years, I helped establish the initial visual direction for Tanqueray No. 10.

I also immersed myself in the Lycra brand, setting and designing a new look and feel while overseeing the design system and delivery.

In addition, I’ve contributed to various pitches, including YSL Beauty, Avon, and The FA, where I helped ideate new areas of opportunity.

Outside of work, I enjoy trying and learning new things, from producing music, to driving an F4 car, to learning how to climb. I also spend my time gaming, going to the gym, and taking drum classes.

Current

VML

Past

Wunderman Thompson

Accenture Song

ThirtyOne Studio

What inspires me

Exhibitions (hover me)

Home

Photography

Editorial

Fashion

Sweden

Exhibitions (hover me)

Home

Photography

Editorial

Fashion

Sweden

Exhibitions

Home

Photography

Editorial

Fashion

Sweden

Exhibitions

Home

Photography

Editorial

Fashion

Sweden

Exhibitions

Home

Photography

Editorial

Fashion

Sweden

Exhibitions (hover me)

Home

Photography

Editorial

Fashion

Sweden

Capabilities (4)

Creative Direction

From blank pages to established brands, I translate strategy and brand values into experience principles that define a brand’s look and feel. I collaborate closely with ECDs and CDs to shape the creative direction, and take ownership from concept through execution.

–Art Direction

– Create and define experience principles

– Photography Direction

– Translating brand values to experience

– Photography Direction

– Collaboration across strategy, creative directors, art directors and copywriters

– Presenting through a cohesive narrative

– Toolkits

Creative Direction

From blank pages to established brands, I translate strategy and brand values into experience principles that define a brand’s look and feel. I collaborate closely with ECDs and CDs to shape the creative direction, and take ownership from concept through execution.

– Art Direction

– Create and define experience principles

– Photography Direction

– Translating brand values to experience

– Photography Direction

– Collaboration across strategy, creative directors, art directors and copywriters

– Presenting through a cohesive narrative

– Toolkits

– Online & Offline

Product Design

Product design has been at the core of my experience for the past six years. From UX to UI, I’ve helped design end-to-end experiences, created flexible components and been hands-on with design as well setting up and overseeing design systems. I also collaborate closely with developers to ensure everything is implemented exactly as designed.

– App & Web Design

– Prototype for User Testing

– Design System

– From concept development to delivery

– Ecommerce Platforms

– Editorial Design

– QA

– Working collaborative with developers

Motion

Motion has been a consistent thread throughout my career, from university to today's work. I use it to create bespoke interactions, define behaviour, and establish motion principles grounded in the brand values.

– Define Motion Principles

– Integrate motion as part of Design System delivery

– Micro interactions

– Social Media

– Presenting

– Using 3D to create bespoke interactions

Ideation

With experience across pitches and areas of opportunity or provocations, I proactively generate relevant ideas based in customer insights and personal experiences, translating them into meaningful digital experiences.

– Rapid prototyping

– Creative Research

– Quick ideation to support pitch decks, provocations, areas of opportunities

– Storyboard

– Design concepts online and offline

– Using AI to bring concepts to life - POS, Interactive Walls and other experimental installations.

Clients (15+)

Jaguar Land Rover

Tanqueray Nr10

YSL Beauty

Lycra

Perfect Moment

Moncler

Boots No7

Riley Studio

UK Black Pride

PrideInLondon

Malts.com

Skingredients

The Storey App

GeHealthcare

Samsung

Alite

Fell&Scar

Jax Coco

Untangle Grief

Experience

Current
VML [2023 – Present]
Senior UI Designer

Midweight UI Designer

Past

Wunderman Thompson [2023 – 2024]

Part of VML from January 2024

Accenture Song [2022 – 2023]

Junior Digital Designer

ThirtyOne [2020 – 2022]

Junior Digital Designer

WeAreCarve [2019 – 2020]

Junior Digital Designer

17:09:08

United Kingdom, London

Listening to: Parcels

©David Amorim | 2026