Tanqueray
Defining the visual direction
Tanqueray
Defining the visual direction
Tanqueray No. Ten is a premium gin crafted by Charles Tanqueray & Co., renowned for its exceptional quality and vibrant flavour.
Tanqueray No. Ten is a premium gin crafted by Charles Tanqueray & Co., renowned for its exceptional quality and vibrant flavour.
Role
I played a key role in establishing a new digital visual direction for Tanqueray.com, working close with the Creative Director.
Challenge
When I joined I only had three days to elevate the digital look and feel. Our challenge was to create a visual language that is approachable yet premium that elevates the world of cocktail crafting. We not only enhance the visual we also purpose ways to enhance the customer experience.
WORK SHAPED BY
David Amorim
David Savage
The process
My process begins with defining the level of premium we want to achieve in alignment with the brand’s values. I then explore photographic direction, experiment with layouts, and shape hero visuals to establish the energy and visual language we want to communicate.
We adopted an editorial approach to elevate their cocktail recipes and bring them to life across every moment of the costumer journey.
A flexible design system created to extend seamlessly across No.10, London Dry, 0.0%, and the wider flavour collection.
Creating elevated experiences to inspire and enhance the Tanqueray.com journey, from crafting the perfect cocktail to personalized gifting.
Contact Me
Moodboard
David Amorim
Senior Digital Designer
Currently working at VML
London, United Kindgom
©David Amorim | 2026
Designed & build in Framer by David Amorim
David Amorim
Senior Digital Designer
Currently working at VML
London, United Kindgom
©David Amorim | 2026
Designed & build in Framer by David Amorim
The process
My process always start by understand the level of premium we are trying to achieve that aligns with the brand values. The meaning of premium for you might be different to others.
I start to explore the photography, play with layouts and hero to understand the level of energy that we want to bring visual.
Understand and expand the typography across different levels, how it shows up as headline, subheading, paragraph and captions.
Tanqueray No. Ten is a premium gin crafted by Charles Tanqueray & Co., renowned for its exceptional quality and vibrant flavour.
Role
I played a key role in establishing a new digital visual direction for Tanqueray.com, working close with the Creative Director.
Challenge
When I joined I only had three days to elevate the digital look and feel. Our challenge was to create a visual language that is approachable yet premium that elevates the world of cocktail crafting. We not only enhance the visual we also purpose ways to enhance the customer experience.
WORK SHAPED BY
David Amorim
David Savage