DAVID AMORIM

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New Balance aims to be the world’s leading premium performance brand, crafting the highest-quality sports products for athletes and fans at every level. Yet its digital storefront did not reflect this ambition or the brands deep performance heritage.

New Balance aims to be the world’s leading premium performance brand, crafting the highest-quality sports products for athletes and fans at every level. Yet its digital storefront did not reflect this ambition or the brands deep performance heritage.

Role

Selected as part of a cross-Atlantic team spanning the US and UK, I worked with the ECD and CD to define the brand expression, to design and delivery.

Challenge

Our challenge was to evolve the website into a brand-led retail platform, piloting a new premium direction during a key brand moment New Balance’s partnership with the Australian Open without compromising commercial performance.

WORK SHAPED BY

Ali Barr

David Amorim

David Savage

Ed Davies

Joao Escobar

John Ferguson

Jorik Houweling

Kaleeta McDade

Katie Townsend

Katrina Scott

Kelly Macdowell

Logan Hassig

Marco Jeffery

Seth Waterman

Stu Haury

Yvonne Michaelides

Zeel Jethwa

Find out more about my role +